diff --git a/.circleci/build.sh b/.circleci/build.sh
index 7c4500144..c7c2fd22c 100755
--- a/.circleci/build.sh
+++ b/.circleci/build.sh
@@ -6,7 +6,7 @@ FOLDER="${FOLDER:-packages}"
 
 DOCKER_IMAGE_TAG=$DOCKER_IMAGE_TAG-$SPECKLE_SERVER_PACKAGE
 
-echo DOCKER_IMAGE_TAG
+echo $DOCKER_IMAGE_TAG
 
 IMAGE_VERSION_TAG=$(./.circleci/get_version.sh)