diff --git a/pygeoapi-config.yml b/pygeoapi-config.yml
index 0fc6d6c..adc193f 100644
--- a/pygeoapi-config.yml
+++ b/pygeoapi-config.yml
@@ -62,10 +62,12 @@ datasets:
               rel: canonical
               title: data
               href: https://github.com/mapserver/mapserver/blob/branch-7-0/msautotest/wxs/data/obs.csv
+              hreflang: en-US
             - type: text/csv
               rel: alternate
               title: data
               href: https://raw.githubusercontent.com/mapserver/mapserver/branch-7-0/msautotest/wxs/data/obs.csv
+              hreflang: en-US
         extents:
             spatial:
                 bbox: [-180,-90,180,90]
@@ -91,10 +93,12 @@ datasets:
               rel: canonical
               title: information
               href: http://www.naturalearthdata.com/downloads/110m-cultural-vectors/110m-populated-places/
+              hreflang: en-US
             - type: application/gzip
               rel: canonical
               title: download
               href: http://www.naturalearthdata.com/http//www.naturalearthdata.com/download/110m/cultural/ne_110m_populated_places_simple.zip
+              hreflang: en-US
         extents:
             spatial:
                 bbox: [-180,-90,180,90]
@@ -115,6 +119,7 @@ datasets:
               rel: canonical
               title: information
               href: http://www.naturalearthdata.com/
+              hreflang: en-US
         extents:
             spatial:
                 bbox: [-180,-90,180,90]
@@ -139,6 +144,7 @@ datasets:
               rel: canonical
               title: information
               href: http://www.naturalearthdata.com/
+              hreflang: en-US
         extents:
             spatial:
                 bbox: [-180,-90,180,90]
diff --git a/pygeoapi/api.py b/pygeoapi/api.py
index 728af61..a7d2ef5 100644
--- a/pygeoapi/api.py
+++ b/pygeoapi/api.py
@@ -104,7 +104,8 @@ class API(object):
               'rel': 'self',
               'type': 'text/html',
               'title': 'this document as HTML',
-              'href': '{}/?f=html'.format(self.config['server']['url'])
+              'href': '{}/?f=html'.format(self.config['server']['url']),
+              'hreflang': self.config['server']['language']
             }, {
               'rel': 'self',
               'type': 'application/openapi+json;version=3.0',
@@ -114,7 +115,8 @@ class API(object):
               'rel': 'self',
               'type': 'text/html',
               'title': 'the OpenAPI definition as HTML',
-              'href': '{}/api?f=html'.format(self.config['server']['url'])
+              'href': '{}/api?f=html'.format(self.config['server']['url']),
+              'hreflang': self.config['server']['language']
             }
         ]
 
@@ -241,6 +243,9 @@ class API(object):
                     'title': link['title'],
                     'href': link['href']
                 }
+                if 'hreflang' in link:
+                    lnk['hreflang'] = link['hreflang']
+
                 collection['links'].append(lnk)
 
             if dataset is not None and k == dataset: