diff --git a/pygeoapi/templates/collection.html b/pygeoapi/templates/collection.html
index bf361ff..b2174fe 100644
--- a/pygeoapi/templates/collection.html
+++ b/pygeoapi/templates/collection.html
@@ -5,16 +5,10 @@
 / <a href="./{{ data['id'] }}">{{ data['title'] }}</a>
 {% endblock %}
 {% block body %}
-    <section id="collection" itemscope itemtype="https://schema.org/Dataset">
-      <span itemprop="includedInDataCatalog" itemscope itemtype="https://schema.org/DataCatalog">
-        <meta itemprop="url" content="{{ config['server']['url'] }}/collections" />
-        <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-        <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      </span>
-      <h1 itemprop="name">{{ data['title'] }}</h1>
-      <meta itemprop="url" content="{{ config['server']['url'] }}" />
-      <p itemprop="description">{{ data['description'] }}</p>
-      <p itemprop="keywords">
+    <section id="collection" >
+      <h1>{{ data['title'] }}</h1>
+      <p>{{ data['description'] }}</p>
+      <p>
         {% for kw in data['keywords'] %}
           <mark class="tag">{{ kw }}</mark>
         {% endfor %}
@@ -24,17 +18,15 @@
       <ul>
         <li>
           <div>
-            <meta itemprop="encodingFormat" content="text/html" />
-            <a title="Display Queryables" itemprop="contentURL" href="{{ config['server']['url'] }}/collections/{{ data['id'] }}/queryables">
+            <a title="Display Queryables" href="{{ config['server']['url'] }}/collections/{{ data['id'] }}/queryables">
               Display Queryables of "{{ data['title'] }}"</a></div>
         </li>
       </ul>
       <h3>View</h3>
       <ul>
         <li>
-          <div itemprop="distribution" itemscope itemtype="https://schema.org/DataDownload">
-            <meta itemprop="encodingFormat" content="text/html" />
-            <a title="Browse Items" itemprop="contentURL" href="{{ config['server']['url'] }}/collections/{{ data['id'] }}/items">
+          <div>
+            <a title="Browse Items" href="{{ config['server']['url'] }}/collections/{{ data['id'] }}/items">
               Browse through the items of "{{ data['title'] }}"</a></div>
         </li>
       </ul>
@@ -44,8 +36,7 @@
       <ul>
         <li>
           <div>
-            <meta itemprop="encodingFormat" content="text/html" />
-            <a title="Display Tiles" itemprop="contentURL" href="{{ config['server']['url'] }}/collections/{{ data['id'] }}/tiles">Display Tiles of "{{ data['title'] }}"</a>
+            <a title="Display Tiles" href="{{ config['server']['url'] }}/collections/{{ data['id'] }}/tiles">Display Tiles of "{{ data['title'] }}"</a>
           </div>
         </li>
       </ul>
@@ -55,10 +46,9 @@
       <h3>Links</h3>
       <ul>
       {% for link in data['links'] %}
-          <li itemprop="distribution" itemscope itemtype="https://schema.org/DataDownload">
-            <a itemprop="contentURL" title="{{ link['rel'] }}" href="{{ link['href'] }}">
-            <span itemprop="name">{{ link['title'] }}</span> (<span itemprop="encodingFormat">{{ link['type'] }}</span>)
-            <meta itemprop="inLanguage" content="{{ link['hreflang'] }}" />
+          <li>
+            <a title="{{ link['rel'] }}" href="{{ link['href'] }}">
+            <span>{{ link['title'] }}</span> (<span>{{ link['type'] }}</span>)
             </a></li>
       {% endfor %}
       </ul>
diff --git a/pygeoapi/templates/collections.html b/pygeoapi/templates/collections.html
index 4cef6df..649684a 100644
--- a/pygeoapi/templates/collections.html
+++ b/pygeoapi/templates/collections.html
@@ -4,11 +4,8 @@
 / <a href="./collections">Collections</a>
 {% endblock %}
 {% block body %}
-    <section id="collections" itemscope itemtype="https://schema.org/DataCatalog">
-    <meta itemprop="url" content="{{ config['server']['url'] }}" />
-    <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-    <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      <h2>Collections in this service</h2>
+    <section id="collections">
+      <h1>Collections in this service</h1>
             <table class="striped">
               <thead>
               <tr>
@@ -18,14 +15,13 @@
               </thead>
               <tbody>
                 {% for k, v in filter_dict_by_key_value(config['resources'], 'type', 'collection').items() %}
-                <tr itemprop="dataset" itemscope itemtype="https://schema.org/Dataset">
+                <tr>
                   <td data-label="name">
-                    <meta itemprop="url" content="{{ config['server']['url'] }}/collections/{{ k }}" />
                     <a  title="{{ v['title'] | striptags | truncate }}"
                       href="{{ config['server']['url'] }}/collections/{{ k }}">
-                      <span itemprop="name">{{ v['title'] | striptags | truncate }}</span></a>
+                      <span>{{ v['title'] | striptags | truncate }}</span></a>
                   </td>
-                  <td itemprop="description" data-label="description">
+                  <td data-label="description">
                     {{ v['description'] | striptags | truncate }}
                   </td>
                 </tr>
diff --git a/pygeoapi/templates/domainset.html b/pygeoapi/templates/domainset.html
index 85b50da..90bbec3 100644
--- a/pygeoapi/templates/domainset.html
+++ b/pygeoapi/templates/domainset.html
@@ -5,15 +5,9 @@
 / <a href="../../../collections/{{ data['id'] }}">{{ data['title'] }}</a>
 {% endblock %}
 {% block body %}
-    <section id="collection" itemscope itemtype="https://schema.org/Dataset">
-      <span itemprop="includedInDataCatalog" itemscope itemtype="https://schema.org/DataCatalog">
-        <meta itemprop="url" content="{{ config['server']['url'] }}/collections" />
-        <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-        <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      </span>
-      <h1 itemprop="name">{{ data['title'] }}</h1>
-      <meta itemprop="url" content="{{ config['server']['url'] }}" />
-      <p itemprop="description">{{ data['description'] }}</p>
+    <section id="collection">
+      <h1>{{ data['title'] }}</h1>
+      <p>{{ data['description'] }}</p>
       <h3>Coverage domain set</h3>
       <h4>Axis labels</h4>
       <ul>
diff --git a/pygeoapi/templates/landing_page.html b/pygeoapi/templates/landing_page.html
index bd0f7d4..ca55c40 100644
--- a/pygeoapi/templates/landing_page.html
+++ b/pygeoapi/templates/landing_page.html
@@ -3,16 +3,15 @@
 {% block body %}
 
 <br/>
-<section id="collections" itemscope itemtype="https://schema.org/DataCatalog">
-  <meta itemprop="url" content="{{ config['server']['url'] }}" />
+<section id="collections">
 <div class="row">
   <div class="col-md-8 col-sm-12">
 
   <section id="identification">
-    <h1 itemprop="name">{{ config['metadata']['identification']['title'] }}</h1>
-    <p itemprop="description">{{ config['metadata']['identification']['description'] }}</p>
+    <h1>{{ config['metadata']['identification']['title'] }}</h1>
+    <p>{{ config['metadata']['identification']['description'] }}</p>
 
-    <p itemprop="keywords">
+    <p>
         {% for kw in config['metadata']['identification']['keywords'] %}
           <mark class="tag">{{ kw }}</mark>
         {% endfor %}
@@ -36,7 +35,7 @@
                 License
               </div>
               <div class="col-sm-8">
-                  <a itemprop="license" href="{{ config['metadata']['license']['url'] }}">
+                  <a href="{{ config['metadata']['license']['url'] }}">
                     {{ config['metadata']['license']['name'] or config['metadata']['license']['url'] }}</a>
               </div>
           </div>
@@ -82,14 +81,14 @@
       </p>
   </section>
   </div>
-  <div class="col-md-4 col-sm-12" itemprop="provider" itemscope itemtype="https://schema.org/Organization">
+  <div class="col-md-4 col-sm-12">
     <div class="card fluid">
       <div class="section dark">
        <b>Provider</b>
       </div>
       <div class="section">
-        <b itemprop="name">{{ config['metadata']['provider']['name'] }}</b><br/>
-        <a itemprop="url" href="{{ config['metadata']['provider']['url'] }}">{{ config['metadata']['provider']['url'] }}</a><br/>
+        <b>{{ config['metadata']['provider']['name'] }}</b><br/>
+        <a href="{{ config['metadata']['provider']['url'] }}">{{ config['metadata']['provider']['url'] }}</a><br/>
       </div>
     </div>
     <div class="card fluid">
@@ -98,35 +97,35 @@
       </div>
       <div class="section">
         <b>Address</b><br/>
-        <div class="section" itemprop="address" itemscope itemtype="https://schema.org/PostalAddress">
-          <span itemprop="streetAddress">{{ config['metadata']['contact']['address'] }}</span><br/>
-          <span itemprop="addressLocality">{{ config['metadata']['contact']['city'] }}</span>,
-          <span itemprop="addressRegion">{{ config['metadata']['contact']['stateorprovince'] }}</span><br/>
-          <span itemprop="postalCode">{{ config['metadata']['contact']['postalcode'] }}</span><br/>
-          <span itemprop="addressCountry">{{ config['metadata']['contact']['country'] }}</span>
+        <div class="section">
+          <span>{{ config['metadata']['contact']['address'] }}</span><br/>
+          <span>{{ config['metadata']['contact']['city'] }}</span>,
+          <span>{{ config['metadata']['contact']['stateorprovince'] }}</span><br/>
+          <span>{{ config['metadata']['contact']['postalcode'] }}</span><br/>
+          <span>{{ config['metadata']['contact']['country'] }}</span>
         </div>
-        <div itemprop="contactPoint" itemscope itemtype="https://schema.org/ContactPoint">
+        <div>
           <b>Email</b><br/>
-          <span itemprop="Email"><a href="mailto:{{ config['metadata']['contact']['email'] }}">{{ config['metadata']['contact']['email'] }}</a></span><br/>
+          <span><a href="mailto:{{ config['metadata']['contact']['email'] }}">{{ config['metadata']['contact']['email'] }}</a></span><br/>
           {% if config['metadata']['contact']['phone'] %}
             <b>Telephone</b><br/>
-            <span itemprop="Telephone"><a href="tel:{{ config['metadata']['contact']['phone'] }}">{{ config['metadata']['contact']['phone'] }}</a></span><br/>
+            <span><a href="tel:{{ config['metadata']['contact']['phone'] }}">{{ config['metadata']['contact']['phone'] }}</a></span><br/>
           {% endif %}
           {% if config['metadata']['contact']['fax'] %}
             <b>Fax</b><br/>
-            <span itemprop="faxNumber"><a href="tel:{{ config['metadata']['contact']['fax'] }}">{{ config['metadata']['contact']['fax'] }}</a></span><br/>
+            <span><a href="tel:{{ config['metadata']['contact']['fax'] }}">{{ config['metadata']['contact']['fax'] }}</a></span><br/>
           {% endif %}
           {% if config['metadata']['contact']['url'] %}
             <b>Contact URL</b><br/>
-            <span itemprop="url"><a href="{{ config['metadata']['contact']['url'] }}">{{ config['metadata']['contact']['url'] }}</a></span><br/>
+            <span><a href="{{ config['metadata']['contact']['url'] }}">{{ config['metadata']['contact']['url'] }}</a></span><br/>
           {% endif %}
           {% if config['metadata']['contact']['hours'] %}
             <b>Hours</b><br/>
-            <span itemprop="hoursAvailable">{{ config['metadata']['contact']['hours'] }}</span><br/>
+            <span>{{ config['metadata']['contact']['hours'] }}</span><br/>
           {% endif %}
           {% if config['metadata']['contact']['instructions'] %}
             <b>Contact instructions</b><br/>
-            <span itemprop="contactType">{{ config['metadata']['contact']['instructions'] }}</span>
+            <span>{{ config['metadata']['contact']['instructions'] }}</span>
           {% endif %}
         </div>
       </div>
diff --git a/pygeoapi/templates/process.html b/pygeoapi/templates/process.html
index ae8daf7..f9a640e 100644
--- a/pygeoapi/templates/process.html
+++ b/pygeoapi/templates/process.html
@@ -5,10 +5,9 @@
 / <a href="./{{ data['id'] }}">{{ data['title'] }}</a>
 {% endblock %}
 {% block body %}
-    <section id="processes" itemscope itemtype="https://schema.org/WebAPI">
-      <h2 itemprop="name">{{ data['title'] }}</h2>
-      <div itemprop="description">{{ data['description'] }}</div>
-      <meta itemprop="url" content="{{ config['server']['url'] }}/processes/{{ data['id'] }}" />
+    <section id="processes">
+      <h2>{{ data['title'] }}</h2>
+      <div>{{ data['description'] }}</div>
       <div class="row">
         <div class="col-sm-12 col-md-6">
             <table class="striped">
@@ -22,10 +21,10 @@
               </thead>
               <tbody>
                 {% for input_ in data['inputs'] %}
-                <tr itemprop="parameter" itemscope itemtype="https://schema.org/Parameter">
-                  <td itemprop="id" data-label="name">{{ input_['id'] }}</td>
-                  <td itemprop="name" data-label="title">{{ input_['title'] }}</td>
-                  <td itemprop="description" data-label="description">
+                <tr>
+                  <td data-label="name">{{ input_['id'] }}</td>
+                  <td data-label="title">{{ input_['title'] }}</td>
+                  <td data-label="description">
                     {{ input_['description'] | striptags | truncate }}
                   </td>
                 </tr>
@@ -38,7 +37,7 @@
       <ul>
       {% for link in data['links'] %}
           <li>
-            <a itemprop="documentation" title="{{ link['rel'] }}" href="{{ link['href'] }}">
+            <a title="{{ link['rel'] }}" href="{{ link['href'] }}">
             {{ link['title'] }} ({{ link['type'] }})
             </a></li>
       {% endfor %}
diff --git a/pygeoapi/templates/processes.html b/pygeoapi/templates/processes.html
index 7497fac..ab2e955 100644
--- a/pygeoapi/templates/processes.html
+++ b/pygeoapi/templates/processes.html
@@ -19,12 +19,11 @@
               </thead>
               <tbody>
                 {% for p in data['processes'] %}
-                <tr itemscope itemtype="https://schema.org/WebAPI">
-                  <td itemprop="name" data-label="name">
-                    <meta itemprop="url" content="{{ config['server']['url'] }}/processes/{{ p['id'] }}" />
+                <tr>
+                  <td data-label="name">
                     <a title="{{ p['title'] | striptags | truncate }}" href="{{ config['server']['url'] }}/processes/{{ p['id'] }}">{{ p['title'] | striptags | truncate }}</a>
                   </td>
-                  <td itemprop="description" data-label="description">
+                  <td data-label="description">
                     {{ p['description'] | striptags | truncate }}
                   </td>
                 </tr>
diff --git a/pygeoapi/templates/queryables.html b/pygeoapi/templates/queryables.html
index f9cc5a2..9f4d351 100644
--- a/pygeoapi/templates/queryables.html
+++ b/pygeoapi/templates/queryables.html
@@ -6,16 +6,10 @@
 / <a href="./{{ data['id'] }}queryables">Queryables</a>
 {% endblock %}
 {% block body %}
-    <section id="collection" itemscope itemtype="https://schema.org/Dataset">
-      <span itemprop="includedInDataCatalog" itemscope itemtype="https://schema.org/DataCatalog">
-        <meta itemprop="url" content="{{ config['server']['url'] }}/collections" />
-        <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-        <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      </span>
-      <h1 itemprop="name">{{ data['title'] }}</h1>
-      <meta itemprop="url" content="{{ config['server']['url'] }}" />
-      <p itemprop="description">{{ data['description'] }}</p>
-      <p itemprop="keywords">
+    <section id="collection">
+      <h1>{{ data['title'] }}</h1>
+      <p>{{ data['description'] }}</p>
+      <p>
         {% for kw in data['keywords'] %}
           <mark class="tag">{{ kw }}</mark>
         {% endfor %}
diff --git a/pygeoapi/templates/rangetype.html b/pygeoapi/templates/rangetype.html
index 0387c15..f2d9678 100644
--- a/pygeoapi/templates/rangetype.html
+++ b/pygeoapi/templates/rangetype.html
@@ -5,15 +5,9 @@
 / <a href="../../../collections/{{ data['id'] }}">{{ data['title'] }}</a>
 {% endblock %}
 {% block body %}
-    <section id="collection" itemscope itemtype="https://schema.org/Dataset">
-      <span itemprop="includedInDataCatalog" itemscope itemtype="https://schema.org/DataCatalog">
-        <meta itemprop="url" content="{{ config['server']['url'] }}/collections" />
-        <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-        <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      </span>
-      <h1 itemprop="name">{{ data['title'] }}</h1>
-      <meta itemprop="url" content="{{ config['server']['url'] }}" />
-      <p itemprop="description">{{ data['description'] }}</p>
+    <section id="collection">
+      <h1>{{ data['title'] }}</h1>
+      <p>{{ data['description'] }}</p>
       <h3>Coverage range type</h3>
       <h4>Fields</h4>
       <ul>
diff --git a/pygeoapi/templates/stac/catalog.html b/pygeoapi/templates/stac/catalog.html
index fea38d3..3384806 100644
--- a/pygeoapi/templates/stac/catalog.html
+++ b/pygeoapi/templates/stac/catalog.html
@@ -20,11 +20,10 @@
       <tbody>
         {% for link in data['links'] %}
         {% if link['type'] == 'text/html' and link['rel'] in ['child', 'item'] %}
-        <tr itemprop="dataset" itemscope itemtype="https://schema.org/Dataset">
+        <tr>
           <td data-label="name">
-            <meta itemprop="url" content="{{ link['href'] }}"/>
             <a title="{{ link['href'] }}" href="{{ link['href'] }}">
-             <span itemprop="name">{{ link['href'] | get_path_basename }}</span></a>
+             <span>{{ link['href'] | get_path_basename }}</span></a>
           </td>
         </tr>
         {% endif %}
diff --git a/pygeoapi/templates/stac/item.html b/pygeoapi/templates/stac/item.html
index a79b155..a2754a0 100644
--- a/pygeoapi/templates/stac/item.html
+++ b/pygeoapi/templates/stac/item.html
@@ -34,11 +34,10 @@
                   </thead>
                   <tbody>
                   {% for k, link in data['assets'].items() %}
-                  <tr itemprop="dataset" itemscope itemtype="https://schema.org/Dataset">
+                  <tr>
                     <td data-label="name">
-                      <meta itemprop="url" content="{{ link['href'] }}"/>
                       <a title="{{ link['href'] }}" href="{{ link['href'] }}">
-                      <span itemprop="name">{{ link['href'] | get_path_basename }}</span></a>
+                      <span>{{ link['href'] | get_path_basename }}</span></a>
                     </td>
                   </tr>
                   {% endfor %}
diff --git a/pygeoapi/templates/stac/root.html b/pygeoapi/templates/stac/root.html
index c9359a7..47d1fa5 100644
--- a/pygeoapi/templates/stac/root.html
+++ b/pygeoapi/templates/stac/root.html
@@ -6,15 +6,10 @@
 {% block body %}
 
     <section id="identification">
-      <meta itemprop="url" content="{{ config['server']['url'] }}/stac" />
-      <meta itemprop="name" content="{{ data['title'] | striptags }}" />
-      <meta itemprop="name" content="{{ data['description'] | striptags }}" />
-
       <h4>STAC Version: {{ data['stac_version'] }}</h4>
-
     </section>
 
-    <section id="collections" itemscope itemtype="https://schema.org/DataCatalog">
+    <section id="collections">
       <h2>Collections</h2>
             <table class="striped">
               <thead>
@@ -25,14 +20,13 @@
               </thead>
               <tbody>
                 {% for k, v in filter_dict_by_key_value(config['resources'], 'type', 'stac-collection').items() %}
-                <tr itemprop="dataset" itemscope itemtype="https://schema.org/Dataset">
+                <tr>
                   <td data-label="name">
-                    <meta itemprop="url" content="{{ config['server']['url'] }}/stac/{{ k }}" />
                     <a  title="{{ v['title'] | striptags | truncate }}"
                       href="{{ config['server']['url'] }}/stac/{{ k }}">
-                      <span itemprop="name">{{ v['title'] | striptags | truncate }}</span></a>
+                      <span>{{ v['title'] | striptags | truncate }}</span></a>
                   </td>
-                  <td itemprop="description" data-label="description">
+                  <td data-label="description">
                     {{ v['description'] | striptags | truncate }}
                   </td>
                 </tr>
diff --git a/pygeoapi/templates/tiles.html b/pygeoapi/templates/tiles.html
index 8be30c5..909f5a8 100644
--- a/pygeoapi/templates/tiles.html
+++ b/pygeoapi/templates/tiles.html
@@ -18,16 +18,10 @@
 {% endblock %}
 
 {% block body %}
-    <section id="collection" itemscope itemtype="https://schema.org/Dataset">
-      <span itemprop="includedInDataCatalog" itemscope itemtype="https://schema.org/DataCatalog">
-        <meta itemprop="url" content="{{ config['server']['url'] }}/collections" />
-        <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-        <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      </span>
-      <h1 itemprop="name">{{ data['title'] }}</h1>
-      <meta itemprop="url" content="{{ config['server']['url'] }}" />
-      <p itemprop="description">{{ data['description'] }}</p>
-      <p itemprop="keywords">
+    <section id="collection">
+      <h1>{{ data['title'] }}</h1>
+      <p>{{ data['description'] }}</p>
+      <p>
         {% for kw in data['keywords'] %}
           <mark class="tag">{{ kw }}</mark>
         {% endfor %}
diff --git a/pygeoapi/templates/tiles_metadata.html b/pygeoapi/templates/tiles_metadata.html
index 6d538f7..b875109 100644
--- a/pygeoapi/templates/tiles_metadata.html
+++ b/pygeoapi/templates/tiles_metadata.html
@@ -7,22 +7,16 @@
 / <a href="../../../{{ data['id'] }}/tiles/{{ data['tileset'] }}/metadata">Tile Metadata</a>
 {% endblock %}
 {% block body %}
-    <section id="collection" itemscope itemtype="https://schema.org/Dataset">
-      <span itemprop="includedInDataCatalog" itemscope itemtype="https://schema.org/DataCatalog">
-        <meta itemprop="url" content="{{ config['server']['url'] }}/collections" />
-        <meta itemprop="name" content="{{ config['metadata']['identification']['title'] | striptags }}" />
-        <meta itemprop="description" content="{{ config['metadata']['identification']['description'] | striptags }}" />
-      </span>
-      <h1 itemprop="name">{{ data['title'] }}</h1>
-      <meta itemprop="url" content="{{ config['server']['url'] }}" />
-      <p itemprop="description">{{ data['description'] }}</p>
-      <p itemprop="keywords">
+    <section id="collection">
+      <h1>{{ data['title'] }}</h1>
+      <p>{{ data['description'] }}</p>
+      <p>
         {% for kw in data['keywords'] %}
           <mark class="tag">{{ kw }}</mark>
         {% endfor %}
       </p>
       <h3>Tiles metadata - {{ data['format'] }} format</h3>
-      <h4 itemprop="tileset">Tileset {{ data['tileset'] }}</h4>
+      <h4>Tileset {{ data['tileset'] }}</h4>
       <ul>
       {% for metadata in data['metadata'].items() %}
         <li>{{ metadata[0] }} (<code>{{ metadata[1] }}</code>)</li>