diff --git a/DesktopNotifications.Apple/AppleNotificationManager.cs b/DesktopNotifications.Apple/AppleNotificationManager.cs
index 76c2253..c2dbaeb 100644
--- a/DesktopNotifications.Apple/AppleNotificationManager.cs
+++ b/DesktopNotifications.Apple/AppleNotificationManager.cs
@@ -14,10 +14,12 @@ namespace DesktopNotifications.Apple
 
         public ValueTask Initialize()
         {
+            return default;
         }
 
         public ValueTask ShowNotification(Notification notification, DateTimeOffset? expirationTime = null)
         {
+            return default;
         }
     }
 }
diff --git a/DesktopNotifications.FreeDesktop/FreeDesktopApplicationContext.cs b/DesktopNotifications.FreeDesktop/FreeDesktopApplicationContext.cs
new file mode 100644
index 0000000..baa868c
--- /dev/null
+++ b/DesktopNotifications.FreeDesktop/FreeDesktopApplicationContext.cs
@@ -0,0 +1,28 @@
+using System.Diagnostics;
+using System.IO;
+
+namespace DesktopNotifications.FreeDesktop
+{
+    /// <summary>
+    /// </summary>
+    public class FreeDesktopApplicationContext : ApplicationContext
+    {
+        private FreeDesktopApplicationContext(string name, string? appIcon) : base(name)
+        {
+            AppIcon = appIcon;
+        }
+
+        /// <summary>
+        /// </summary>
+        public string? AppIcon { get; }
+
+        public static FreeDesktopApplicationContext FromCurrentProcess(string? appIcon = null)
+        {
+            var mainModule = Process.GetCurrentProcess().MainModule;
+            return new FreeDesktopApplicationContext(
+                Path.GetFileNameWithoutExtension(mainModule.FileName),
+                appIcon
+            );
+        }
+    }
+}
\ No newline at end of file
diff --git a/DesktopNotifications.FreeDesktop/FreeDesktopNotificationManager.cs b/DesktopNotifications.FreeDesktop/FreeDesktopNotificationManager.cs
index 0792675..6f1b860 100644
--- a/DesktopNotifications.FreeDesktop/FreeDesktopNotificationManager.cs
+++ b/DesktopNotifications.FreeDesktop/FreeDesktopNotificationManager.cs
@@ -9,18 +9,24 @@ namespace DesktopNotifications.FreeDesktop
 {
     public class FreeDesktopNotificationManager : INotificationManager, IDisposable
     {
+        private readonly FreeDesktopApplicationContext _appContext;
         private const string NotificationsService = "org.freedesktop.Notifications";
 
         private static readonly ObjectPath NotificationsPath = new ObjectPath("/org/freedesktop/Notifications");
+        private readonly Dictionary<uint, Notification> _activeNotifications;
         private Connection? _connection;
         private IDisposable? _notificationActionSubscription;
         private IDisposable? _notificationCloseSubscription;
-        private Dictionary<uint, Notification> _activeNotifications;
 
         private IFreeDesktopNotificationsProxy? _proxy;
 
-        public FreeDesktopNotificationManager()
+        /// <summary>
+        /// 
+        /// </summary>
+        /// <param name="appContext"></param>
+        public FreeDesktopNotificationManager(FreeDesktopApplicationContext? appContext = null)
         {
+            _appContext = appContext ?? FreeDesktopApplicationContext.FromCurrentProcess();
             _activeNotifications = new Dictionary<uint, Notification>();
         }
 
@@ -65,11 +71,11 @@ namespace DesktopNotifications.FreeDesktop
             var actions = GenerateActions(notification);
 
             var id = await _proxy.NotifyAsync(
-                "MyApp",
+                _appContext.Name,
                 0,
-                string.Empty,
-                notification.Title,
-                notification.Body,
+                _appContext.AppIcon ?? string.Empty,
+                notification.Title ?? throw new ArgumentException(),
+                notification.Body ?? throw new ArgumentException(),
                 actions.ToArray(),
                 new Dictionary<string, object> {{"urgency", 1}},
                 duration?.Milliseconds ?? 0
@@ -110,7 +116,7 @@ namespace DesktopNotifications.FreeDesktop
 
             var dismissReason = GetReason(@event.reason);
 
-            NotificationDismissed?.Invoke(this, 
+            NotificationDismissed?.Invoke(this,
                 new NotificationDismissedEventArgs(notification, dismissReason));
         }
 
@@ -123,7 +129,7 @@ namespace DesktopNotifications.FreeDesktop
         {
             var notification = _activeNotifications[@event.id];
 
-            NotificationActivated?.Invoke(this, 
+            NotificationActivated?.Invoke(this,
                 new NotificationActivatedEventArgs(notification, @event.actionKey));
         }
     }
diff --git a/Example/ShellLink.cs b/DesktopNotifications.Windows/ShellLink.cs
similarity index 99%
rename from Example/ShellLink.cs
rename to DesktopNotifications.Windows/ShellLink.cs
index 8ec1289..4cf6b7a 100644
--- a/Example/ShellLink.cs
+++ b/DesktopNotifications.Windows/ShellLink.cs
@@ -1,11 +1,10 @@
 using System;
-using System.Diagnostics;
 using System.IO;
 using System.Runtime.InteropServices;
 using System.Runtime.InteropServices.ComTypes;
 using System.Text;
 
-namespace Example.Win32
+namespace DesktopNotifications.Windows
 {
     // Modified from http://smdn.jp/programming/tips/createlnk/
     // Originally from http://www.vbaccelerator.com/home/NET/Code/Libraries/Shell_Projects
diff --git a/DesktopNotifications.Windows/WindowsApplicationContext.cs b/DesktopNotifications.Windows/WindowsApplicationContext.cs
new file mode 100644
index 0000000..01e37e6
--- /dev/null
+++ b/DesktopNotifications.Windows/WindowsApplicationContext.cs
@@ -0,0 +1,47 @@
+using System;
+using System.Diagnostics;
+using System.IO;
+using System.Runtime.InteropServices;
+
+namespace DesktopNotifications.Windows
+{
+    public class WindowsApplicationContext : ApplicationContext
+    {
+        private WindowsApplicationContext(string name, string appUserModelId) : base(name)
+        {
+            AppUserModelId = appUserModelId;
+        }
+
+        public string AppUserModelId { get; }
+
+        [DllImport("shell32.dll", SetLastError = true)]
+        private static extern void SetCurrentProcessExplicitAppUserModelID(
+            [MarshalAs(UnmanagedType.LPWStr)] string appId);
+
+        public static WindowsApplicationContext FromCurrentProcess(string? customName = null,
+            string? appUserModelId = null)
+        {
+            var aumid = appUserModelId ?? Guid.NewGuid().ToString();
+
+            SetCurrentProcessExplicitAppUserModelID(aumid);
+
+            var mainModule = Process.GetCurrentProcess().MainModule;
+
+            using var shortcut = new ShellLink
+            {
+                TargetPath = mainModule.FileName,
+                Arguments = string.Empty,
+                AppUserModelID = aumid
+            };
+
+            var appData = Environment.GetFolderPath(Environment.SpecialFolder.ApplicationData);
+            var startMenuPath = Path.Combine(appData, @"Microsoft\Windows\Start Menu\Programs");
+            var appName = customName ?? Path.GetFileNameWithoutExtension(mainModule.FileName);
+            var shortcutFile = Path.Combine(startMenuPath, $"{appName}.lnk");
+
+            shortcut.Save(shortcutFile);
+
+            return new WindowsApplicationContext(appName, aumid);
+        }
+    }
+}
\ No newline at end of file
diff --git a/DesktopNotifications.Windows/WindowsNotificationManager.cs b/DesktopNotifications.Windows/WindowsNotificationManager.cs
index 8d7d377..1f23cf2 100644
--- a/DesktopNotifications.Windows/WindowsNotificationManager.cs
+++ b/DesktopNotifications.Windows/WindowsNotificationManager.cs
@@ -10,20 +10,33 @@ namespace DesktopNotifications.Windows
 {
     public class WindowsNotificationManager : INotificationManager
     {
+        private readonly WindowsApplicationContext _applicationContext;
         private readonly Dictionary<ToastNotification, Notification> _notifications;
         private readonly ToastNotifier _toastNotifier;
+        private string? _launchAction;
         private TaskCompletionSource<string?>? _launchActionPromise;
+        private EventHandler<NotificationActivatedEventArgs>? _notificationActivatedHandler;
 
         /// <summary>
         /// </summary>
-        /// <param name="appId"></param>
-        public WindowsNotificationManager(string appId)
+        /// <param name="applicationContext"></param>
+        public WindowsNotificationManager(WindowsApplicationContext? applicationContext = null)
         {
-            _toastNotifier = ToastNotificationManager.CreateToastNotifier(appId);
+            _applicationContext = applicationContext ?? WindowsApplicationContext.FromCurrentProcess();
+            _toastNotifier = ToastNotificationManager.CreateToastNotifier(_applicationContext.AppUserModelId);
             _notifications = new Dictionary<ToastNotification, Notification>();
         }
 
-        public event EventHandler<NotificationActivatedEventArgs>? NotificationActivated;
+        public event EventHandler<NotificationActivatedEventArgs>? NotificationActivated
+        {
+            add
+            {
+                _notificationActivatedHandler += value;
+                ProcessLaunchAction();
+            }
+            remove => _notificationActivatedHandler -= value;
+        }
+
         public event EventHandler<NotificationDismissedEventArgs>? NotificationDismissed;
 
         public async ValueTask Initialize()
@@ -33,31 +46,14 @@ namespace DesktopNotifications.Windows
                 _launchActionPromise = new TaskCompletionSource<string?>();
                 ToastNotificationManagerCompat.OnActivated += OnAppActivated;
 
-                var launchAction = await _launchActionPromise.Task;
+                _launchAction = await _launchActionPromise.Task;
 
-                Debug.Assert(launchAction != null);
+                Debug.Assert(_launchAction != null);
 
-                //TODO: Lookup notification object from history?
-                NotificationActivated?.Invoke(this,
-                    new NotificationActivatedEventArgs(null, launchAction));
+                ProcessLaunchAction();
             }
         }
 
-        private static XmlDocument GenerateXml(Notification notification)
-        {
-            var builder = new ToastContentBuilder();
-
-            builder.AddText(notification.Title);
-            builder.AddText(notification.Body);
-
-            foreach (var (title, actionId) in notification.Buttons)
-            {
-                builder.AddButton(title, ToastActivationType.Foreground, actionId);
-            }
-
-            return builder.GetXml();
-        }
-
         public ValueTask ShowNotification(Notification notification, DateTimeOffset? expirationTime)
         {
             if (expirationTime < DateTimeOffset.Now)
@@ -81,6 +77,39 @@ namespace DesktopNotifications.Windows
             return default;
         }
 
+        public void Dispose()
+        {
+        }
+
+        private void ProcessLaunchAction()
+        {
+            if (_launchAction == null || _notificationActivatedHandler == null)
+            {
+                return;
+            }
+
+            //TODO: Lookup notification object from history?
+            _notificationActivatedHandler.Invoke(this,
+                new NotificationActivatedEventArgs(null, _launchAction));
+
+            _launchAction = null;
+        }
+
+        private static XmlDocument GenerateXml(Notification notification)
+        {
+            var builder = new ToastContentBuilder();
+
+            builder.AddText(notification.Title);
+            builder.AddText(notification.Body);
+
+            foreach (var (title, actionId) in notification.Buttons)
+            {
+                builder.AddButton(title, ToastActivationType.Foreground, actionId);
+            }
+
+            return builder.GetXml();
+        }
+
         private void OnAppActivated(ToastNotificationActivatedEventArgsCompat e)
         {
             Debug.Assert(_launchActionPromise != null);
@@ -114,11 +143,7 @@ namespace DesktopNotifications.Windows
             var notification = _notifications[sender];
             var actionId = string.IsNullOrEmpty(activationArgs.Arguments) ? "default" : activationArgs.Arguments;
 
-            NotificationActivated?.Invoke(this, new NotificationActivatedEventArgs(notification, actionId));
-        }
-
-        public void Dispose()
-        {
+            _notificationActivatedHandler?.Invoke(this, new NotificationActivatedEventArgs(notification, actionId));
         }
     }
 }
\ No newline at end of file
diff --git a/DesktopNotifications/ApplicationContext.cs b/DesktopNotifications/ApplicationContext.cs
new file mode 100644
index 0000000..6afc75e
--- /dev/null
+++ b/DesktopNotifications/ApplicationContext.cs
@@ -0,0 +1,23 @@
+using System;
+using System.Collections.Generic;
+using System.Text;
+
+namespace DesktopNotifications
+{
+    /// <summary>
+    /// 
+    /// </summary>
+    public class ApplicationContext
+    {
+        public ApplicationContext(string name)
+        {
+            Name = name;
+        }
+
+        /// <summary>
+        /// 
+        /// </summary>
+        public string Name { get; }
+
+    }
+}
diff --git a/DesktopNotifications/Notification.cs b/DesktopNotifications/Notification.cs
index ab41fdd..caef52e 100644
--- a/DesktopNotifications/Notification.cs
+++ b/DesktopNotifications/Notification.cs
@@ -11,9 +11,9 @@ namespace DesktopNotifications
             Buttons = new List<(string Title, string ActionId)>();
         }
 
-        public string Title { get; set; }
+        public string? Title { get; set; }
 
-        public string Body { get; set; }
+        public string? Body { get; set; }
 
         public List<(string Title, string ActionId)> Buttons { get; }
     }
diff --git a/Example/Program.cs b/Example/Program.cs
index 89f9dbe..88f0bc9 100644
--- a/Example/Program.cs
+++ b/Example/Program.cs
@@ -1,12 +1,9 @@
 using System;
-using System.Diagnostics;
-using System.IO;
 using System.Runtime.InteropServices;
 using System.Threading.Tasks;
 using DesktopNotifications;
 using DesktopNotifications.FreeDesktop;
 using DesktopNotifications.Windows;
-using Example.Win32;
 
 namespace Example
 {
@@ -25,24 +22,7 @@ namespace Example
 
             if (RuntimeInformation.IsOSPlatform(OSPlatform.Windows))
             {
-                const string AppName = "DesktopNotificationsExample";
-
-                SetCurrentProcessExplicitAppUserModelID(AppName);
-
-                using var shortcut = new ShellLink
-                {
-                    TargetPath = Process.GetCurrentProcess().MainModule.FileName,
-                    Arguments = string.Empty,
-                    AppUserModelID = AppName
-                };
-
-                var appData = Environment.GetFolderPath(Environment.SpecialFolder.ApplicationData);
-                var startMenuPath = Path.Combine(appData, @"Microsoft\Windows\Start Menu\Programs");
-                var shortcutFile = Path.Combine(startMenuPath, $"{AppName}.lnk");
-
-                shortcut.Save(shortcutFile);
-
-                return new WindowsNotificationManager(AppName);
+                return new WindowsNotificationManager();
             }
 
             throw new PlatformNotSupportedException();
@@ -51,12 +31,11 @@ namespace Example
         private static async Task Main(string[] args)
         {
             using var manager = CreateManager();
+            await manager.Initialize();
 
             manager.NotificationActivated += ManagerOnNotificationActivated;
             manager.NotificationDismissed += ManagerOnNotificationDismissed;
 
-            await manager.Initialize();
-
             var notification = new Notification
             {
                 Title = "Hello World!",