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-
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- Speckle - The Open Source Platform For 3D Data
+ Speckle - Your AEC Data Hub

-> Speckle makes 3D data work for both humans and machines.
->
-> Our whole world - from buildings to planes - is being built from 3D models carefully articulated and thought through by architects, designers and engineers.
-Just like software engineering projects, people collaborate to create things greater than the sum of their parts. We're here to provide an open source base for automation and collaboration.
+> Speckle is the first AEC data hub that connects with your favorite AEC tools. Speckle exists to overcome the challenges of working in a fragmented industry where communication, creative workflows, and the exchange of data are often hindered by siloed software and processes. It is here to make the industry better.
# Features
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- **Version control:** Speckle is the Git & Hub for geometry and BIM data
- **Collaboration:** share your designs collaborate with others
- **3D Viewer:** see your CAD and BIM models online, share and embed them anywhere
-- **Interoperability:** get your CAD and BIM models into other software without exporting or importing
+- **Data Connectivity:** get your CAD and BIM models into other software without exporting or importing
- **Real time:** get real time updates and notifications and changes
+- **Automate:** full on CI/CD pipelines on top of your Speckle data, the first of its kind in AEC
- **GraphQL API:** get what you need anywhere you want it
- **Webhooks:** the base for a automation and next-gen pipelines
+- **Workspaces:** built for teams and designed to make you more productive as a group while benefiting from higher security, better permission management, and stronger collaboration
- **Built for developers:** we are building Speckle with developers in mind and got tools for every stack
- **Built for the AEC industry:** Speckle connectors are plugins for the most common software used in the industry such as Revit, Rhino, Grasshopper, AutoCAD, Civil 3D, Excel, Unreal Engine, Unity, QGIS, Blender, ArchiCAD and more!
@@ -32,8 +31,6 @@ Just like software engineering projects, people collaborate to create things gre
Speckle is not a file based system - it's a versioned object graph storage for large 3D models, with multiple persistance layers. Read more about [the core architecture here](https://speckle.guide/dev/architecture.html).
What this means, in short, is that we decompose 3D data into their subconstituent atomic parts, hash them and store them in various places, such as databases, the [Speckle Server](https://github.com/specklesystems/speckle-server), or the file system. We allow you to access this data in a linear fashion, suited for various processing tasks, or in a structured manner, suited for authoring applications and human understanding.
-- [.NET SDK](https://github.com/specklesystems/speckle-sharp/tree/main/Core) (part of our .NET monorepo)
-- [Python SDK](https://github.com/specklesystems/specklepy)
### Connectors
@@ -60,8 +57,9 @@ Our primary storage layer is the Speckle Server - where Speckle's object decompo
# Community & Contributions
-At Speckle, we're a bunch of [slightly quirky humans](https://speckle.systems/about/) with mixed backgrounds from architecture, engineering, and, thankfully, computer science. We engage with the wider Speckle Community on [our forum](https://speckle.community/), join us!
-We also host regular [open office hours](https://speckle.community/t/community-standup/951/59), all are welcome!
+At Speckle, our mission is to make the AEC industry better. This starts by building a tightly connected team that shares thoughts and data openly. This is our approach, and we want you to achieve the same. [Join our Community Forum and be part of the journey!]([url](https://speckle.community/invites/Fbk5j1wbRW ))
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